by Fr. Joel Gillam and Peter Schweitzer
And Jesus came and spake unto them, saying, “All power is given unto me in heaven and in earth. Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Spirit: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.” (Mt. 28:18-20)
St. Matthew’s Gospel concludes with Our Lord’s 'Great Commission', that we should “Go forth” and teach the entire world what He has revealed. This command is directed to every Orthodox Christian, to each and every one of us, through Holy Baptism. This is the mission that every generation is chosen for; the ministry that each of us as part of the royal priesthood offers (1Pet. 2:9). In order to fulfill this command we must know several things: 1) the message, 2) the people to whom we are delivering the message; and 3) knowing these things we must determine the means to deliver the message.
In the secular world, this is known as a communications plan. In the Church it is evangelism, bringing the people the Good News of Christ. In principle, what we are discussing is no different from any other communications plan devised by businesses, organizations, or political campaigns. Yet at the same time it is so that the world might know “God the Father, and Jesus Christ whom [He] has sent” (Jn. 17:3); the gift of eternal life. This is true mission work and evangelism.